So you have been asked to give a speech or make a major presentation and you don’t know where to start. With every passing day to deadline your jitters increase. You are not alone. The feeling is common among many in the world of work.

Dealing with reporters is not a straight forward walk in the park. We know. You want to get across some key messages and they want their story. It can be a thrilling engagement/relationship that can be as rewarding as it can be distressing sometimes.

The press release is perhaps one of the key tools used by the corporate world to draw media attention to a product or service. Yet it seems that writing them is an art least mastered.  Many reporters will tell you that the press releases that hit their inbox or desk are downright boring and often don’t get published unless the reporter has the time and patience to reshape them.

More often than not, the communication (or lack thereof) that takes places in a crisis can fan the flames of suspicion and mistrust; so that in trying to claw their way out of a hole, some organizations only succeed in digging deeper ones.