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Engaging the Media

Engaging the Media

Dealing with reporters is not a straight forward walk in the park. We know. You want to get across some key messages and they want their story. It can be a thrilling engagement/relationship that can be as rewarding as it can be distressing sometimes.

We have lived on both sides of the fence and have learnt how to play a win-win game. Our media training will take you behind the scenes to understand how news is produced daily, why reporters ask the questions they ask, why it is important to engage them and how to create smoke and engineer consent to convey your key messages.

We prepare you for print and broadcast interviews and press conferences and teach you how to handle tough questions regardless of what level you are in your company- executive, manager or technical professional. Furthermore, you’ll learn tips on building strategic relationships within the newsroom and on getting your story published/broadcasted.

Delivery: Two-day hands-on workshop or one tailored to your request.